You see - there is this new show that is being pushed, in the absolute drug on the elementary school playground sense, by Nick Jr. Pushed so hard it has found homes for its promos on Noggin - so not only is it going for the preschool set, it is going for the pre-preschool set. Disclaimer - for those of you who don't know, I worked at one point a LONG time ago for MTV which is part of Viacom, parent company of all the Nickelodeon channels. Nickelodeon learned its programming techniques from MTV - pay for a show once and use it OFTEN on every channel you own.
So - what is this show? It's called The Jumparounds and is about a fictional band of high school students who are syrupy, saccharine, and act as though the sun is always shining even when there is a flood rising around them. So far the worst thing I have seen happen in the promos is they get their backpacks mixed up. (Oh heavens!) So - does this sound like any other franchise created by a Hollywood company to go after the under 12 (but really under 5) set? HSM anyone?
I have attached a link to the original post in the title and here it is in its entirety below. Note - I agree with everything she says. Including the fact that Yo Gabba Gabba creeps me out. Folks - I lived and breathed Hollywood and all things entertainment for at least 12 years and the first thing I said when I saw Yo Gabba Gabba was "That show was written by someone on X." I think someone was even more high, or in a marketing meeting, for The Jumparounds. UGH!
The JumpArounds: HSM for The Preschool Set
It’s enough to make me turn to Yo Gabba Gabba, really. And Yo Gabba Gabba creeps me out.